AZLIN DOSSIER
The person behind
a lot of headlines you've read.
Contents
across various markets
Media Relations Across Three Continents
How different is securing press in the US, Germany and Saudi Arabia? Vastly different.
How to Start a Global Press Office
Running a newsroom that never closes.
The Saudi Brief
"What is Saudi Arabia like" is a constant question I get. What is Vision 2030 and what it means for the world.
Multiple Agencies, One Desk
What it takes to start and keep multiple global agencies on the same brief and the importance of localization.
How the Work Gets Done
Processes, procedures, playbooks, media Q&As, executive briefings, and the bits in between.
Where the Work Has Run
A selection of headlines from twenty years on the job.
The Dossier
Three continents · One deskTwenty years on the global press circuit
From the first job at Marc Jacobs and New York couture clients in 2005 to launching clients in Germany in 2026. From broadcast media to podcast hosts, global communications is my calling.
Various markets, one continuous newsroom
United States, United Kingdom, France, Italy, Spain, Germany, the Nordics (Sweden, Denmark, Norway), Brazil, China and Saudi Arabia. Each desk staffed, briefed, and humming along.
Edit first, pitch second
Know the journalist before you need them. Honour the embargo. Build the relationship long before there's a story to file.