Pages 094 – 128 · Experience

20 years, many stages.

Across sectors, stages and time zones — from couture ateliers to global conference floors.

AI Consultant & Practitioner

Part 01

AI is a genuine passion of mine — I use it every day across the work and advise clients on how to fold it into their own communications operations. I build with Anthropic's Claude, Lovable, Perplexity and Google Gemini, and design custom GPTs and autonomous agents to accelerate research, drafting, media monitoring, briefing docs and press-office operations.

Anthropic / ClaudeLovablePerplexityGoogle GeminiCustom GPTsAutonomous Agents

Past Work: Brands & Sectors (Agency and In-House)

Part 02

Fashion

  • Alexander McQueen
  • Anna Sweet
  • Chloé
  • Givenchy
  • Isabel Marant
  • Marc Jacobs
  • Peter Som
  • Pierre Balmain
  • Prada
  • Pringle of Scotland
  • Victoria's Secret

Fashion Events

  • London Fashion Week
  • New York Fashion Week
  • The Met Gala
  • The Victoria's Secret Show

Consumer

  • Crocs
  • Dropbox
  • LG Appliances
  • Lowe's
  • SAP
  • Stitch Fix
  • Tom & Teddy
  • WeWork

Automotive & Energy

  • Ford Automotive
  • Lincoln Automotive
  • BP

Tech

  • Eight Sleep
  • Hyperice
  • Omio
  • Hinge
  • Intel
  • TaskRabbit

Travel, Hotels & Tourism

  • British Airways
  • Marriott
  • Mondrian
  • The Garland
  • The Luxury Collection
  • The Ritz-Carlton
  • Thompson Playa del Carmen
  • W Hotels

Wellness

  • AG1 by Athletic Greens
  • Forward (AI-powered care pods)
  • Love Honey
  • Stripes Beauty

Saudi Arabia

  • almatar
  • Doha Oasis
  • IHG Hotels
  • Confidential clients include PIF and Ministries

Global Press Office Extensions

  • Lovesac
  • MAC Cosmetics

Past In-House Roles

  • CFDA
  • Marc Jacobs
  • Omio
  • Teva

Past Conferences I’ve Spoken At

Part 03
  • Arabian Travel Market 2025 (Dubai, UAE)

    Arabian Travel Market 2025 (Dubai, UAE)

  • PR Stammtisch 2023 (Berlin, Germany)

    PR Stammtisch 2023 (Berlin, Germany)

  • Sifted 2023 (Berlin, Germany)

    Sifted 2023 (Berlin, Germany)

  • Saudi Tourism Forum 2025 (Riyadh, Saudi Arabia)

    Saudi Tourism Forum 2025 (Riyadh, Saudi Arabia)

Conferences & Events

Part 04

From speaker curation to stage production — leading conferences, managing top-tier talent, shaping content, and running the press room behind the scenes.

IMS (International MICE Summit) 2025 (Riyadh, Saudi Arabia)

Speaker management & on-site press

Speaker management, launched an influencer panel and worked with top Saudi Arabian influencers. Managed client onsite for interviews, briefing docs, and supported rewrites of His Excellency's speech.

Cannes Lions

Schedule management for executives, including speaking opportunities and briefs, event preparation, secured parties and events, and management of makeup and black car services.

CoMotion Global

Managed leadership's speaking content and speeches.

ITB Berlin

Served as lead for Doha-based hotel client. Managed and executed over 60 meetings, including introductions of the hotel, Q&As, and pitched the hotel to vendors, DMOs, DMCs, airlines, cruises, and more.

TEDx Stockholm

Managing website, PR, graphic design, social media, and content team for a successful 2026 TEDx Stockholm.

Additional work includes:

  • — Speaker briefing & talk-shaping sessions
  • — On-the-record Q&A scripting
  • — Press room set-up & journalist liaison
  • — Run-of-show, green room & backstage flow
  • — Editorial content programming
  • — Broadcast & podcast booth coordination