Twenty years getting brands into the rooms and pages that matter.

I'm a global communications lead with twenty-plus years designing, building and running international press offices. The brief tends to be the same: walk into a market, or a gap in one, and build something that works — and keeps working in the publications decision-makers actually read.

I've led communications across USA, Europe and the Middle East. Completely different strategies are required and ways of working are worlds apart. This is where I excel.

The work covers the full spread of modern PR: long-lead editorial planning, executive thought leadership, crisis response, launch campaigns, government relations, and the daily craft of building trust with reporters at The New York Times, The Wall Street Journal, WIRED, Vogue, Condé Nast Traveler, Vanity Fair, Forbes, Bloomberg, Financial Times and the regional press across every market I cover.

I've built press offices from scratch — org chart, operating procedures, hires, agency picks, workflows. By the time I move on, the team can run it without me.

Lastly, I partner with brands as a consultant and, selectively, takes on senior in-house leadership roles where I can build a communications function end-to-end.