Multiple agencies. Various markets.
One desk.
Once upon a time, I oversaw eight different PR agencies across the US, UK, France, Italy, Spain, Germany, the Nordics (Sweden, Denmark, Norway), Brazil, China and Saudi Arabia. I understand how to buld from scratch, define messaging, secure headlines globally, and how to measure KPIs.
The Map
Three regions · One desk
Working in Multiple Cities
Where the work happens
Skyline at golden hour — Empire State, Chrysler.
Strand rooftops with St Paul's in the distance.
Gamla Stan waterfront — the Old Town spires.
Olaya district after dark — Kingdom Tower on the horizon.
The Agency Roster
Various markets · 4 continentsNo. 01 · Market
USA
- · The New York Times
- · The Wall Street Journal
- · WIRED
No. 02 · Market
UK
- · Financial Times
- · The Times (UK)
- · Bloomberg
No. 03 · Market
Italy
- · Corriere della Sera
- · La Repubblica
- · Il Sole 24 Ore
No. 04 · Market
Spain
- · El País
- · El Mundo
- · La Vanguardia
No. 05 · Market
Germany
- · Der Spiegel
- · Frankfurter Allgemeine Zeitung
- · Handelsblatt
No. 06 · Market
Nordics
- · Dagens Nyheter (Sweden)
- · Svenska Dagbladet (Sweden)
- · Politiken (Denmark)
No. 07 · Market
Brazil
- · Folha de S.Paulo
- · O Globo
- · Veja
No. 08 · Market
China
- · 人民日报 (People's Daily)
- · Caixin
- · 财经 (Caijing)
No. 09 · Market
Saudi Arabia
- · Asharq Al-Awsat
- · Al Riyadh
- · Okaz
What I actually do
- · Pick and contract agency partners in each market
- · Set the global story, KPIs and tone
- · Run the weekly cadence across time zones
- · Bridge regional press culture and HQ
- · Manage budgets, scopes and renewals
- · Hold the line on quality, escalations and crisis
- · Influencer marketing and paid partnerships
- · Affiliate marketing and sponsored content
Why it works
Local fluency on the ground. Working integrated and aligned — everyone pulling in the same direction.
At the centre of Vision 2030 storytelling.
Running international communications in Saudi Arabia across tourism, culture, giga-projects and sovereign initiatives — with the cultural nuance, government relationships and tier-one press work that the brief requires. I also help brands enter the Saudi market and navigate the landscape from first presence to full visibility.
- · International press programmes around Vision 2030 milestones
- · Relationships with regional press and government stakeholders
- · Partnership with local agencies
- · Arabic and English bilingual team
- · Crisis and reputation counsel for high-visibility moments
- · On-the-ground briefings in Riyadh, Jeddah and AlUla